Keith McCann, LMFT

Keith McCann is a Licensed Marriage and Family Therapist (LMFT) practicing in California with 25 years of professional experience. He focuses on helping people manage stress and anxiety, work through trauma and abuse, address anger and impulsivity, and rebuild motivation, self-esteem, and confidence. His practice also attends to related concerns such as communication problems, forgiveness, life purpose, men's issues, mood disorders, panic attacks, post-traumatic stress, self-love, and social anxiety.

Keith approaches therapy with the belief that each person is the expert on their own story and that existing strengths are essential resources for change. He blends evidence-based therapeutic techniques to teach coping skills, support emotional processing, and strengthen interpersonal functioning, tailoring the work to each individual’s needs. Beginning therapy can be a difficult step, and Keith acknowledges the courage it takes to get started. He welcomes that first step and is committed to partnering with clients as they pursue clearer direction and greater resilience.

Evidence-Based Approaches for Online Therapy

Keith uses practical, evidence-based techniques to help people manage difficult emotions and rebuild daily functioning. One common focus is skill-building for stress and anxiety - teaching breathing, grounding, and problem-solving strategies that reduce overwhelm and improve day-to-day coping. Another area of work centers on trauma-informed processing - creating a paced plan to address painful memories and symptoms while strengthening emotional regulation and safety. A third focus involves interpersonal and self-esteem work - improving communication, setting boundaries, and cultivating self-compassion to support healthier relationships and a clearer sense of purpose.

Finding the right approach is part of the therapeutic process. Keith collaborates with each person to identify which techniques fit their goals, needs, and preferences, adjusting the plan as progress unfolds to ensure the work feels relevant and achievable.

Online therapy offers flexibility and accessibility for people with busy lives or limited local options. Sessions can take place by video call, phone, live chat, or text-based messaging, allowing for consistent support, easier scheduling, and the ability to work with a licensed therapist from different locations within California.