Lawrence Story, LMFT

Lawrence Story brings 36 years of leadership and clinical experience to his work as an LMFT - Licensed Marriage and Family Therapist. He adopts an "in the trenches" clinical approach and treats leadership as a conscious decision made moment to moment, one that transcends gender, culture, position, or socio-economic status. He combines coaching, teaching, and direct clinical work to help clients and groups recover hope and find practical clarity during times of change.

Often referred to as a professor for his ability to teach and inspire, he uses frame-of-references techniques to reframe difficult circumstances and create tangible paths forward. He integrates personal storytelling into conversations to build connection at an intimate and individualized level. His professional background includes service as a Chief Executive Officer and senior consultant for publicly and privately traded healthcare organizations, allowing him to blend organizational insight with clinical practice.

He is the author of Living in Green Pastures with Life Storys and co-publisher of Treatment Effectiveness in Adult Partial Hospitalization. Outside the therapy room he has a long history in athletics and wellness as a former collegiate football athlete and an internationally competitive bodybuilder with more than 27 titles, and he has led numerous wellness and fitness workshops. He has served as a consulting therapist for the National Basketball Association and served on advisory boards including The Shoulder, Inc. in Harris County, and he has been recognized among Outstanding Young Men in America.

Lawrence looks forward to meeting prospective clients and designing individualized plans to help them meet personal goals now and in the future.

Therapeutic Approaches and Online Care

Lawrence uses client-centered therapy to create a collaborative space where the client's perspective guides the work; this approach emphasizes empathy, listening, and supporting each person to discover their own solutions, which can be useful for issues like self-esteem, grief, and life transitions.

He also draws on cognitive behavioral therapy (CBT) to help clients identify and shift unhelpful thinking and behavior patterns; CBT is practical and skills-based, often helpful for anxiety, depression, and coping with stress. In addition, dialectical behavior therapy (DBT) offers concrete strategies for emotion regulation, distress tolerance, and improving interpersonal effectiveness, which can be beneficial for intense emotions, impulsivity, and relationship challenges.

Finding the right approach is part of the therapeutic process, and Lawrence works collaboratively with each person to determine which methods best fit their needs, goals, and preferences. Licensed professionals and therapists tailor techniques over time as needs evolve.

Online therapy with Lawrence is offered via video calls, phone sessions, live chat, or text-based messaging, which provides flexibility for scheduling around work, family, and daily life. These options make it easier to access consistent care from home or other convenient locations, and they support ongoing progress through multiple communication styles.