Jake Hook, BACP

Jake Hook is an integrative humanistic counsellor who trained at CPPD London on its BACP-accredited Advanced Diploma in Integrative Humanistic Counselling. He works relationally and creatively, combining humanistic values with integrative techniques to support practical coping alongside deeper exploration of the causes of distress. Jake emphasizes both immediate coping strategies for panic and anxiety and a collaborative inquiry into the patterns that underlie those reactions.

Before qualifying, he volunteered for over five years with the LGBTQ+ helpline Switchboard and with the charity Talkzone, gaining experience with children, young people, and adults. That background informs his work with diverse clients, including those navigating gender dysphoria, sexual health issues, and a wide range of relationship and intimacy concerns. He also offers couples and relationship therapy, facilitating honest and explorative communication between partners and helping them examine attachment styles and long-standing relational scripts.

Jake supports people facing anxiety, stress, trauma and abuse, addictions, eating concerns, self-esteem challenges, and life changes such as career transitions or midlife questions. He also works with issues related to kink and alternative sexual cultures, polyamory, sexual dysfunction, sexual assault and abuse, and HIV/AIDS. As a member of the BACP - the British Association for Counselling and Psychotherapy - he follows its ethical framework, participates in regular supervision, and engages in ongoing continuing professional development to refine his practice.

Therapeutic approaches and online care

Jake integrates Client-Centered Therapy, Existential Therapy, and Psychodynamic Therapy into his online work. Client-Centered Therapy focuses on creating a non-judgmental space where the client’s perspective guides the pace and goals of therapy - it is helpful for building self-acceptance and addressing issues like low self-esteem and relationship difficulties. Existential Therapy explores meaning, choice, and personal responsibility, supporting those facing life transitions, questions of purpose, or anxiety about identity. Psychodynamic Therapy looks at how past experiences and unconscious patterns shape present behavior, making it useful for uncovering recurring relationship dynamics, attachment issues, and long-standing emotional patterns.

Choosing the right approach is part of the therapeutic process. Jake works collaboratively with each person to identify which methods best match their needs, goals, and preferences, and he adjusts the style and pace to suit individuals or couples. This collaborative stance helps ensure therapy feels relevant and manageable.

Online therapy with Jake is offered via video calls, phone sessions, live chat, or text-based messaging, making it flexible for different schedules and comfort levels. These options allow clients to access support from home, fit sessions around work or caregiving, and continue continuity of care even when life circumstances change, while working with licensed professionals and therapists who adapt their approach to each client’s circumstances.