Norma Beatriz, LMSW, LCSW

Norma Beatriz is a licensed psychotherapist who brings 41 years of experience as a counselor and life coach for individuals and families. She holds both an LMSW - Licensed Master Social Worker - and an LCSW - Licensed Clinical Social Worker - and is licensed to practice in Michigan and Maine. Norma centers her work on helping people build satisfying relationships and find greater joy in daily life, regardless of past experiences.

Her approach is intentionally eclectic, drawing from traditional therapies such as Cognitive Behavioral Therapy and psychodynamic work, alongside humanistic methods and evidence-informed options like Emotionally-Focused techniques. She also has experience with solution-focused strategies, Internal Family Systems, and energy-based options such as EFT tapping for clients who are interested in those methods. Norma adapts her style to match each person’s comfort level and therapeutic goals, whether they prefer a more traditional path or want to explore alternative modalities.

Norma emphasizes respect and value for each client as they pursue the life they want to live. She works with individuals and families on issues including stress, anxiety, relationships, trauma, grief, parenting, and many other life changes. If an available appointment time is not shown on the online calendar, she invites prospective clients to share their schedules so she can help find a suitable slot.

Therapeutic Approaches and Online Support

Norma uses client-centered therapy to create a respectful, empathic space where each person’s experience guides the work; this approach supports goals related to relationships, self-esteem, and life transitions by prioritizing the client’s values and perspective.

She also draws on Cognitive Behavioral Therapy - CBT - which focuses on identifying and changing unhelpful thoughts and behaviors to reduce stress and anxiety and improve mood and daily functioning. Emotionally-Focused Therapy - EFT - is another key method she uses to address relationship patterns and attachment concerns by helping people understand and reshape emotional responses that affect connection.

Finding the right approach is part of the therapeutic process, and Norma collaborates with each client to determine what fits best given their needs, goals, and preferences. She tailors techniques and adjusts pacing so therapy feels useful and manageable.

Online therapy offers practical flexibility: sessions can take place by video call or phone, and shorter check-ins or support can happen via live chat or text-based messaging. These options make it easier to fit therapy into busy schedules, support continuity of care across locations, and provide multiple ways to engage that suit different comfort levels and needs.