Persephone Moir, BACP

Persephone Moir is a United Kingdom based therapist with 10 years of professional experience and holds BACP accreditation (British Association for Counselling and Psychotherapy). She works with people facing stress, anxiety, trauma and abuse, intimacy-related concerns, motivation challenges, self-esteem and confidence issues, and depression.

Persephone emphasises an open, nonjudgmental way of working where thoughts and feelings can be explored honestly. She supports clients through a range of difficulties including abandonment and attachment issues, autism and Asperger syndrome, body image and chronic illness or pain, dissociation, family and relationship problems, and matters relating to sexuality and kink culture. Her practice also addresses codependency, communication problems, fatherhood issues, guilt, shame, and the aftermath of domestic violence.

Working collaboratively, Persephone aims to help clients build understanding, develop coping strategies, and increase emotional resilience. She recognises that beginning therapy takes courage and seeks to offer steady support from the first step onward. Persephone tailors her approach to each person’s needs and goals and is available to work with clients across a variety of communication formats.

Evidence-based approaches and online care

Persephone uses evidence-based therapeutic techniques tailored to each person's needs. Cognitive and behavioral strategies focus on identifying and changing unhelpful thought and behavior patterns - these approaches can be helpful for stress, anxiety, low mood, and rebuilding confidence. Trauma-informed work emphasises recognizing the impact of traumatic experiences and providing stabilising, paced support to help people process and move forward. Attachment-focused work explores patterns in relationships and early bonds to address abandonment, intimacy concerns, and related relational difficulties.

Finding the right approach is part of the therapeutic process. Persephone works collaboratively with clients - listening to their concerns, discussing options, and adjusting methods as goals and preferences become clearer - so the plan fits the individual rather than applying a one-size-fits-all model.

Online therapy offers practical flexibility. Video calls and phone sessions allow for real-time conversation, while live chat and text-based messaging give options for shorter or more frequent contact. These formats make it easier to access consistent support around work, family, or mobility constraints, and to continue therapy when in-person appointments are not feasible.