Jason Shepherd, BACP

Jason Shepherd is a UK-based therapist with BACP accreditation and 18 years of professional experience. He works with people coping with stress, anxiety, LGBTQ+-related concerns, trauma and abuse, and challenges around motivation, self-esteem and confidence. His approach centers on treating each person with respect, sensitivity and compassion while supporting practical steps toward clearer thinking and greater emotional balance.

He recognises that beginning therapy can take courage and he acknowledges the significance of that first step. Jason aims to create a calm, nonjudgmental environment where clients can explore their experiences and develop tools to manage difficult feelings, regain motivation and build self-worth. He draws on established therapeutic methods to tailor sessions to each individual, matching techniques to the issues presented and the client’s personal goals.

As a member of the British Association for Counselling and Psychotherapy (BACP), Jason brings a commitment to professional standards and ongoing development. He seeks to make therapy a collaborative process, supporting clients to move forward at a pace that feels right for them while offering steady, practical guidance along the way.

Therapeutic approaches and online support

Jason commonly uses Cognitive Behavioral Therapy (CBT) to help clients identify unhelpful thinking patterns and develop practical strategies for managing symptoms like anxiety, low mood and stress. CBT focuses on changing thoughts and behaviours to improve everyday functioning and emotional wellbeing.

He also draws on Motivational Interviewing, a collaborative, goal-oriented style that helps people resolve ambivalence and find internal motivation to change, which can be especially useful for issues such as addiction, low motivation and lifestyle adjustments.

Narrative Therapy is another approach Jason may use to help clients reframe the stories they tell about themselves, separating identity from problems and opening up new possibilities for self-understanding and relationships.

Choosing the right approach is part of the therapeutic process. Jason works collaboratively with each person to assess needs, goals and preferences, and he adapts methods over time so the plan fits the client rather than forcing a single model.

Online sessions by video, phone, live chat or text-based messaging offer flexibility for people balancing work, family or mobility needs. These options make it easier to maintain consistency, access regular support from licensed professionals and try different formats to find what works best for each individual.