Keith Williams, BACP

Keith Williams is a seasoned counsellor whose work spans many settings and a wide range of client needs. He is BACP accredited - accreditation from the British Association for Counselling and Psychotherapy - and holds advanced diplomas including a Level 5 Diploma in CBT, an advanced qualification in cognitive behavioural therapy, and a Level 4 Diploma in Clinical Case Work Supervision. He maintains regular continuing professional development and combines formal training with extensive practical experience supporting people across diverse communities.

His career includes roles in social services, bereavement services, a night drop-in centre, and work with offenders and people living with long-term mental health challenges. He currently provides one-to-one counselling and support at Daisey Inclusion for people with autism spectrum conditions, ADHD and enduring mental health needs, and he offers support to staff members and parents who access that service. He also practices privately and has delivered clinical supervision to counsellors at Liverpool Bereavement Services since 2009, as well as supervising BACP-registered and accredited counsellors in private practice.

Keith describes his approach as integrative, drawing on methods such as cognitive behavioural therapy, solution-focused brief therapy, psychodynamic work, rational emotive therapy and motivational interviewing. He has substantial experience in substance misuse work and decades of training and development practice across statutory, voluntary and third-sector agencies. His practice focuses on helping people explore challenges and arrive at outcomes that support greater self-understanding and personal empowerment.

Therapeutic approaches and online support

Keith uses client-centered therapy to create a respectful, non-judgemental space where the client’s perspective guides the work - this approach helps people explore feelings, build self-understanding and find their own solutions. He also draws on cognitive behavioural therapy (CBT), which focuses on identifying patterns of thought and behaviour and developing practical strategies to manage symptoms like anxiety, low mood and stress. Motivational interviewing may be used when change feels challenging - it helps clients explore ambivalence and strengthen their motivation for steps toward recovery or healthier choices.

Choosing the right approach is part of the therapeutic process and Keith works collaboratively with each person to identify what fits best with their needs, goals and preferences. He adapts methods over time so the work remains relevant and effective for the individual.

Online sessions are offered by video call, phone, live chat or text-based messaging, which makes therapy more accessible for people with busy schedules, mobility limits or who live at a distance. These options provide flexibility to arrange sessions that suit the client’s routine while maintaining continuity of care with licensed professionals and therapists who tailor the work to each person’s needs.