Jennifer Mcpherson (Norman), BACP

Jennifer Mcpherson (Norman) is a licensed therapist practicing in the United Kingdom with 25 years of professional experience. She is registered with the BACP, the British Association for Counselling and Psychotherapy, reflecting her commitment to recognised standards of practice. Over her career she has supported people navigating relationship difficulties, family conflicts, trauma and abuse, and intimacy-related challenges.

Jennifer approaches therapy from a strengths-based perspective, believing each person is the expert in their own story and brings resources that can help them move through what is difficult. She recognises the courage involved in seeking a more fulfilling and happier life and aims to provide steady support and empowerment as clients take the first steps toward change. Her work focuses on helping people identify options, build on their strengths, and progress at a pace that feels manageable.

Therapeutic Approaches Applied to Online Care

Jennifer integrates several evidence-informed approaches to guide online sessions in ways that feel practical and relevant. Acceptance and Commitment Therapy (ACT) helps clients clarify personal values and develop psychological flexibility - it is useful for managing anxiety, stress, and life changes by focusing on what matters most and taking committed steps toward those goals. Attachment-Based Therapy explores patterns in relationships and early bonds to understand current difficulties in intimacy and family dynamics - this can support people working through relationship conflicts or attachment concerns. Client-Centered Therapy places the client at the heart of the process, offering empathic listening and unconditional positive regard so clients can explore their own solutions and build confidence.

Finding the right therapeutic approach is part of the work and will be decided collaboratively. Jennifer will help identify which methods best fit each person’s needs, goals, and preferences, adjusting the style of therapy as progress and circumstances evolve.

Online therapy offers practical flexibility - sessions can take place by video call, phone, live chat, or text-based messaging - making it easier to fit therapy into busy lives and to access licensed professionals from different locations. These options support ongoing engagement and allow therapy to continue even when in-person attendance is not possible.